Brand Identity

At CanBoat / NautiSavoir, our brand is more than just a logo or a tagline—it’s a promise to our customers and a reflection of our values. As Officers of this organization, each one of us is a steward, a champion, and a leader of, and for the brand.

The Canadian boating market is diverse, and CanBoat / NautiSavoir must become more relevant to the younger and newer boaters if we are to achieve our longer-term goal. Our brand was developed specifically to modernize and have greater appeal to the younger, newer boaters.