Brand Identity

Maintaining consistency in our brand representation is absolutely critical to our success. It ensures that we present a unified, professional, and trustworthy image to the world. To build a strong and recognizable brand, we must all follow the brand guidelines meticulously. The guide is designed to help you make the right choices in every piece of communication you create.

As an Officer, part of the role you are agreeing to undertake is to ensure that we deliver on our Value Proposition, the Brand Tone and Traits. Also, that consistency, in line with our Brand Guidelines, is maintained. The Brand Guidelines can be found here: http://www.canboat.ca/  (log-in required > Officer Resources > Marketing > Brand Identity Standards and Resources)

https://www.canboat.ca/wiki/display/OR/Brand+Identity+Standards+and+Resources

If you’re ever in doubt, please consult with our marketing team. Together, we can uphold the integrity of CanBoat / NautiSavoir and continue to make a positive impression on our audience.